George at Asda shoppers are impressed with a "cute" pink denim jacket and shorts set dubbed "perfect for summer" after spotting it online.
Supermarket favourite Asda's in-house brand George boasts a loyal online following thanks to its extensive line-up of stylish yet affordable clothing, childrenswear, menswear, homeware items and accessories.
Like its high street competitors, George makes use of social media to keep shoppers in the loop on what they can expect to find in stores. George currently boasts 752K followers on Instagram, with the figure seeming to grow week by week.