George at Asda shoppers are impressed with a "cute" pink denim jacket and shorts set dubbed "perfect for summer" after spotting it online.
Supermarket favourite Asda's in-house brand George boasts a loyal online following thanks to its extensive line-up of stylish yet affordable clothing, childrenswear, menswear, homeware items and accessories.
Like its high street competitors, George makes use of social media to keep shoppers in the loop on what they can expect to find in stores. George currently boasts 752K followers on Instagram, with the figure seeming to grow week by week.
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George recently caused excitement online after sharing a photo, originally posted by @home.fromholmes, featuring its Pink Denim Shacket - a portmanteau of 'shirt' and jacket (£18) - and matching Pink High Waisted Denim Shorts (£15).
Pastel coloured denim is always popular during the summer season, with many stores offering a variety of styles and colours. Online giant Boohoo sells a variety of shorts in many on-trend colours, while ASOS also sells a vast array of styles.
Captioning the image of the co-ord, posted earlier this week, George at Asda said: "On Wednesdays we wear pink denim". The outfit proved popular on the hit social media platform, racking up heaps of likes.
Shoppers shared their thoughts in the comments section. Phoebe said: "So cute! Perfect for summer". Nicola hoped to get her hands on the shacket and asked: "Will you be restocking the shacket? My size is gone".
Other shoppers simply posted emojis to show their appreciation for the outfit. On George's website, the shacket was praised though some criticised the fit. One shopper said: "I got this to go with the shorts but as the shorts came up too small I am returning this also. Comes up large (I sized down and it was still very oversized). True colour is bubblegum/Barbie type pink".
Another happy customer gave it a five star review and said: "Shacket is a lovely bright pink. Over sized so roomy to wear over t shirts or thin jumper. Very comfy and worth the money". But one shopper was, again, unimpressed with the sizing and said: "Absolutely huge sizes ordered my normal size and was about 5 times [too] big".
And another impressed customer added: "Lovely colour good quality love it. Click and collect was fantastic along with the price."
You can buy George at Asda's Pink Denim Shacket by clicking here, and its matching Pink High Waisted Denim Shorts by clicking here. Alternatively, you can find your nearest Asda store by clicking here.
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