George at Asda shoppers are impressed with the "stunning" colour of a £16 midi dress after spotting it online.
Supermarket favourite Asda's in-house brand George is phenomenally popular among fashion lovers thanks to its extensive selection of stylish yet affordable clothing, accessories and more. Like many retailers, the brand utilises social media to keep shoppers updated on all the latest stock and product drops they may find in their local store, as well as online.
George currently boasts 733K followers on Instagram - a figure which continues to grow week by week. Recently, it caused a stir after sharing a photo of its Maternity Cobalt Blue Ribbed Midi Dress.