George at Asda shoppers are raving about the latest "gorgeous" dress spotted on the brand's Instagram page. Supermarket giant Asda's in-house brand George attracts thousands of keen shoppers on social media, regularly updating fans on the latest bargains and stylish clothing.
George's on-trend, budget-friendly fashion has proved popular among shoppers - particularly in the summertime (when the weather is hot). Currently, George boasts around 729K followers on Instagram.
Recently, the retailer caused excitement after sharing a series of images, originally shared by digital creator Hannah Emily White, of its Pink Gingham Sundress. The dress, which costs £18, is part of the retailer's maternity range though it can also be worn by those who aren't expecting a baby, the Liverpool Echo reports.
Read more: Couple behind 'the Airbnb' of the beauty industry
With warmer weather sticking around for the foreseeable, many fashion fans are on the hunt for outfits that will keep them cool without compromising on style. George's Pink Gingham Sundress will do the trick - it's complete with an all over gingham print, in a flattering midi length with a square neckline.
Captioning the photos, George penned: "Pretty in Pink @hannahemilywhite Prices start from just £18! Shop our maternity collection online and in-store now!" The dress proved popular on the hit social media platform, racking up hundreds of likes. Shoppers shared their thoughts in the comments section.
Annabelle said: "The most perfect summer dress EVER", adding a series of heart eye Emojis. Hannah echoed such sentiments, writing: "Sooo gorgeee", also with a string of heart eye emojis.
Phoebe said: "It’s so gorgeous and cute! I’m obsessed". Charlotte added: "Cute". Other shoppers simply tagged their friends to direct them to the post. You can find your nearest Asda store by clicking here.
