George at Asda shoppers were impressed with a range of "winter warmer must haves" after spotting them online.
Asda's in-house brand George boasts a loyal following on social media, where it ensures shoppers are updated on all the newest stock and product launches.
Budget-friendly George has maintained its popularity thanks to its wide range of on-trend fashion, homeware, accessories and more.
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The brand caused excitement among fashion lovers after showcasing a video of its "winter warmer must haves".
The footage shows off some of its jumpers, padded vests, dresses, cardigans, jackets, coats and more.
To its 702k Instagram followers, George at Asda penned: "Be right back, just off to grab a bargain on our winter warmer must-haves 20% off selected lines, thank us later *t&c’s apply".
The items proved incredibly popular on the hit social media platform, racking up more than 163K views, thousands of likes and heaps of comments.
Beneath the post, one shopper said: "I know where I'm going tomorrow!"
Jenni said: "Love all of this!"
Beth said: "May have fell into store & took advantage of this offer today".
One shopper commented: "Making me wanna do a midnight trip!"
Hayley said: "we need to go".
Chloe said: "20% off I’m desperate to go!!"
You can find your nearest Asda store by clicking here.
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