George at Asda shoppers are "completely obsessed" with a "beautiful" embroidered summer dress after spotting it online.
Supermarket giant Asda's in-house brand George boasts a vast following on social media, with 730K keen fans keeping tabs on the retailer's Instagram page for news of its most recent releases. The retailer is known and loved for its variety of budget-friendly and on-trend fashion and accessories.
Recently, George caused excitement after sharing a carousel of images of its White Schiffli Tiered Midi Dress, as worn by blogger Georgia of @lifeinthefashlane. Though the recent heatwave is over for now, many fashion lovers are still on the hunt for clothing that'll keep them cool without compromising on style as the summer continues.