George at Asda shoppers "can't believe" the price of a pair of flat pink sandals after spotting them online.
Supermarket favourite Asda's in-house brand has amassed a loyal following on social media, which continues to grow week by week. Like many retailers, the brand utilises its social media presence to share regular photos and videos of its newest fashion, homeware and accessory releases.
Due to its budget-friendly, on-trend items, George currently boasts 724K followers on Instagram. Recently, the brand caused excitement among fashion lovers after sharing a photo of its Pink Chain Strap Mules.