George at Asda shoppers have heaped praise on a "perfect" linen summer dress, with some shocked by its price tag.
Supermarket giant Asda's in-house brand George boasts an army of fans on social media, where its following continues to grow each week. Like many retailers, George utilises its social media presence to maintain a connection with fans by sharing regular photos and videos of all its most recent fashion, homeware and accessory releases.
Thanks to its extensive range of on-trend and budget-friendly items, George currently boasts 728K followers on Instagram. Recently, the brand delighted shoppers after sharing a carousel of images of its Linen Blend Midi Dress.
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With the warmer weather making a much-longed for appearance, many shoppers are on the lookout for fashionable items that'll keep them cool without compromising on style. Linen items often prove particularly popular in the summer months, with George's dress seemingly no exception.
The dress, which costs £14, is available in three colours - red, white and black - and features a tiered skirt in a midi length. It's complete with pockets and made in a blend of linen and responsibly sourced viscose.
Captioning the images of the dress, George at Asda penned: "Red, White and B…lack [coloured hearts] When you buy the dress in every colour for your bank holiday plans! Shop the linen-blend dress at just £14".
The dresses proved popular on the hit social media platform, racking up hundreds of likes. Shoppers shared their thoughts in the comments section.
Abbie said: "Perfect for summer holidays". Claire said: "so chic!" Phoebe commented: "Omg I love this dress! Can't believe it’s only £14. *adds to basket*".
Carla said: "Nice dress! Aaaand pockets [heart eyes emoji]." Annabelle said: "Love all the colours of this! Such a gorge dress, can't beat linen for summer". Hayley added: "Such a good holiday piece! Perfect for daytime or evening depending on how you accessorise".
You can find your nearest Asda store by clicking here.
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