George at Asda shoppers were besotted with its new range of maternity wear outfits after spotting them online.
Asda's in-house brand George has built a dedicated following on social media, where it ensures shoppers are updated on all the newest stock and product launches.
Budget-friendly George manages to grow and maintain its popularity thanks to its wide range of on-trend fashion, homeware, accessories and more.
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The brand caused excitement among fashion lovers after showcasing a video of its new maternity collection, as filmed by digital creator @_natasha.fs.
The footage shows off animal print tops, a variety of t-shirts, dresses and more.
To its 704K Instagram followers, George at Asda penned: "Calling all mama's to be Our new maternity collection has just dropped! *stripy dress and blue co-ord coming soon! @_natasha.fs ".
The items proved incredibly popular on the hit social media platform, racking up more than 58K views, hundreds of likes and heaps of comments from impressed shoppers.
One shopper said: "Thanks a lot, now I want another baby".
Liz said: "Gorgeous collection".
Nicola commented: "All gorgeous outfits".
Tracey said: "What an amazing selection."
Karen tagged a friend and said: "some lovely bits."
Kimmy added: "need some of this in my life… bobble on the jeans is not working any more".
You can find your nearest Asda store by clicking here.
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