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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

George at Asda's 'adorable' £20 satin pyjama set is almost identical to £80 designer version

George at Asda shoppers have fallen for a set of striped satin pyjamas, with many comparing them to those by luxury brands.

Supermarket favourite Asda's in-house brand George has built a vast following on social media, where it shares photos and videos of all its newest stock and product drops to update loyal fans on what they can expect to find in store and online. The brand's popularity seemingly grows week by week, thanks to its wide range of on-trend yet affordable clothing, accessories and more.

Recently, George caused a stir on Instagram after sharing a Reel video featuring its Pink Satin Striped Shirt Pyjamas . To its 742K followers, the brand shared the clip, which shows the trousers and matching shirt laying on a herringbone floor.

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