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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

George at Asda 'killing it' with 'beautiful' budget friendly summer range shoppers 'need'

George at Asda shoppers are impressed with its "beautiful" new summer range after spotting it online.

Supermarket favourite Asda's in-house brand George is phenomenally popular among fashion lovers, keen to snap up on-trend items at reasonable prices. The retailer stocks a wide range of clothing, shoes, accessories and more.

Like many stores, George at Asda utilises social media sites like Instagram - where it currently boasts 731K followers - to keep shoppers in the loop on all its newest releases and product drops. Recently, the brand caused a stir after sharing a Reels video, created by fashion stylist @larastylecloset and digital creator @eleanorbarkes.

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In the footage, the stylish pair model vibrant satin co-ords, patterned dresses, a range of tops and trousers, and more. The featured outfits range in price from £8 to £18.

George's summer range is available to purchase online. It's also available in George at Asda stores.

Captioning the clip of the looks on Instagram, George penned: "Meet the outfits made for BBQs, brunches and beyond @eleanorbarkes @larastylecloset". The summery collection proved popular on the hit social media platform, racking up more than 60K views and hundreds of likes.

Shoppers shared their thoughts in the comments section. Georgia said: "Love these".

Shirley said: "Oooh, I need the blue floral dress". Annabelle commented: "Omg I love and need EVERYTHING. George is killing it this summer".

On Eleanor and Lara's own post, the praise continued. Elizabeth said: "This is a great collection".

Another shopper said: "Just brought the blue and white dress (plus two other ones). Thank ladies". Lydia said: "The blue sets are beautiful".

Millie said: "Love this so much!" Lynn said: "You both look amazing! Adore that fuschia pink".

Maya added: "So many gorgeous looks". You can find your nearest Asda store by clicking here.

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