Beauty and gaming are no strangers to each other. We’ve recently seen make-up artist Pat McGrath team up with Candy Crush, of all things, and there’s no small amount of fashion gaming gear, and soaps and eyeshadow of your favorite character in stock. Yet each time one of these collaborations get announced, there’s still a fair amount of surprise and intrigue.
Take the global mobile hit Genshin Impact joining hands with makeup mogul Charlotte Tilbury. Almost as if imitating the virtual loot boxes from Genshin, the collaboration offers up two beauty boxes that contain multiple products and collectibles for gamers and skincare aficionados alike. But where did this collab come from? “Darling, I am in love with the mesmerizing, magical world of Genshin Impact,” Tilbury tells Inverse, “and its celestial colors, mystical landscapes and dreamy details!”
