Former WWE superstar The Undertaker has formed an unlikely collaboration with Italian Serie A side Genoa to model their new third kit for its unveiling.
Genoa Unveil Third Kit In Collaboration With The Undertaker
Italian Serie A outfit Genoa took social media by storm on Tuesday afternoon, as they formed a surprise collaboration with WWE Hall of Fame inductee The Undertaker to unveil their brand new third kit.
The 59-year-old, who retired from the professional wrestling industry back in 2020, modelled Italy’s oldest club’s new black and yellow jersey, dubbed ‘The Dark Side of Genoa’, in a series of posts across several social media platforms.
GENOA CFC x UNDERTAKER
⚫️🍯 pic.twitter.com/SP11CuRKF5
— Genoa CFC (@GenoaCFC) November 12, 2024
In a statement on their website, Genoa revealed that the collaboration came to fruition after the wrestler followed their Instagram account.
“A lifetime on the ring before well-earned retirement, with a couple of electrifying comebacks,” they wrote.
“A spotlight in the Hall of Fame. Sparkling crowns of titles around his neck, even more impressive than a pride of lions.
“The aura of a hero, both for these and past generations, rests on shoulders that speak for themselves. Ladies and gentlemen, here’s The Undertaker.
“Yes, it’s really him, posing with the jersey after that playful wink, the “follow” nudge, aimed at Genoa’s Instagram channel. Some people live seven lives in one, and he has the blessed nickname of The Undertaker.”
The collaboration comes just days after Genoa completed the signing of former Italy international and one-time Premier League winner Mario Balotelli, who has penned a contract at the Stadio Luigi Ferraris until the end of the season.
It isn’t the first time that they’ve collaborated with a celebrity for the unveiling of a jersey either. Last year, they teamed up with British singer and songwriter Rita Ora to unveil their 130th-anniversary gold third kit.
Il Grifone finished in 11th place in the Italian top-flight last term, but look to be fighting relegation this time around, as they currently occupy 17th place after 12 matches, just a point clear of the drop zone.
