Geneva Watch Days, founded at the height of the pandemic, pushed the envelope this year by making the best of in-person events yet not forgetting its initial virtual audience.
The 35 popular maisons and independents that participated at this decentralised fair were aided by both watch magazines and experts who pulled out all the stops with their storytelling. Some got the flamboyant CEOs, watchmakers and creative heads out in the sun with the Jet d’Eau fountain sparkling in the background.
