Genesis is set to open its first car showroom in Scotland - and third in the UK - at Multrees Walk in Edinburgh.
Set for launch on 10 July, the new store will create 12 jobs, including retail assistants and on-site product experts.
The 4,300 sq ft Genesis Studio is situated across three units over two floors, next door to Max Mara.
The Korean automotive brand launched in the UK in 2021, with the opening of retail concepts in shopping centres, the first in Westfield London, followed by Battersea Power Station in 2022.
Andrew Pilkington, managing director at Genesis Motors UK, said: “This is our first studio opening outside of London and just goes to demonstrate the importance of the Scottish market to the Genesis brand.
“While we initially launched in London and the south-east of England, some of our first sales in the UK were in Scotland.
“We are looking forward to welcoming new guests to the brand, demonstrating our unique hospitality focus on Multrees Walk, as well as seeing more Genesis cars on the road in Scotland.”
Leigh Aitchison, centre manager at Multrees Walk, said: “We are delighted to welcome Genesis to Multrees Walk which will enhance the existing offering of luxury brands, including Louis Vuitton, Harvey Nichols and Burberry and look forward to the opening of the impressively-designed studio on 10 July.”
Don't miss the latest headlines with our twice-daily newsletter - sign up here for free.
