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Stevie Bonifield

'Generative AI was never off the table. It was always about pursuing it in a thoughtful kind of way': Tim Cook candidly tells MKBHD about Apple's AI philosophy

Apple Tim Cook Apple Intelligence Marques Brownlee Craig Federighi WWDC Microsoft
Tim Cook superimposed over the new logo for Siri introduced at WWDC 2024.

“We’ve been executing with AI for a long time.” 

Apple CEO Tim Cook said these words after the announcement of Apple Intelligence at WWDC on Monday. 

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