Generative artificial-intelligence technology is causing ripples of concern in Hollywood, with fears of potential job losses and industry disruption. A recent survey sheds light on consumer sentiments towards AI-generated content, revealing a mix of apprehension and intrigue.
The Deloitte 18th annual Digital Media Trends survey unveiled that while 70% of U.S. consumers prefer content created by humans over generative AI, a notable 22% believe that AI could produce more captivating TV shows and movies. Millennials and Gen Z consumers are particularly open to the idea, with 30% and 25% respectively expressing interest in AI-generated entertainment.
