Good morning.
Chat GPT has sparked an explosion of interest in generative A.I.—computer models that create text, images and computer code. But many CEOs are still focused on earlier generations of the technology, like predictive A.I. or robotic process automation. In our new survey of Fortune 500 CEOs, we asked leaders to rank technologies “in terms of your view of their potential as opportunities for your business over the next ten years.” Predictive A.I. (data analytics) won the contest hands down, with 58% of CEOs choosing it as having the highest potential. Generative A.I. (creating content) was chosen as having the highest potential by only 12%—roughly equal to the number who chose robotic process automation.
So why is generative A.I., which has enjoyed the fastest user growth of any new technology in history, causing less excitement among Fortune 500 CEOs? I decided to go to the person who can probably answer that question better than anyone else in business: Julie Sweet, CEO of Accenture, which advises the vast majority of the Fortune 500 on technology issues. Her response:
