Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Street
The Street
Ross Kohan

Generation Z increasingly couldn't care less about luxury brands

Transcript: 

Conway Gittens: I’m Conway Gittens reporting from New York. Here’s what we’re watching on TheStreet today.

Wall Street had a down day Thursday. In a speech, Federal Reserve Chairman Jerome Powell said the Federal Reserve doesn’t have to be in a rush to lower interest rates. Meanwhile, Walt Disney topped quarterly forecasts due in large part to success on the big screen and with its streaming business.

All eyes now turn to Friday’s retail sales report.

Related: LVMH closes deal with a controversial luxury rival

Sticking with retail, 2024 is not likely to be a great year for high-end consumer product brands. The market for global luxury products such as Gucci, Louis Vuitton, and Burberry is on track for an annual 2 percent drop. That would make this the worst year since the global financial crisis back in 2008; excluding the year of the pandemic lockdown.

According to Bain & Company’s Annual Luxury Report, demand is lackluster due to global unease and changing tastes within a specific age group. “This trend - particularly acute among Generation Z, whose advocacy for luxury brands continues to decline - has led to a shrinking luxury customer base by a magnitude of about 50 million over the last two years.”

The findings were backed up by dismal results out of Burberry. The fashion house posted a 20 percent drop in sales for the second straight quarter.

But it’s not all doom and gloom out there in luxury world, small luxuries such as beauty products, luxury perfumes, pricey eyewear, and jewelry are still holding strong in the U.S. and Europe.

That’ll do it for your Daily Briefing. From New York City, I’m Conway Gittens with TheStreet.

Watch ICYMI This Week:

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.