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Fortune
Fortune
Nicholas Gordon

General Mills’s top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion dollar brand’

(Credit: Lucas Schifres for Fortune)

If you’ve noticed that the Pillsbury Doughboy looks a little different recently … you’d be right. 

Poppin’ Fresh—to use his official name—is a little thinner. The legs are longer, and the eyes have a bit more definition. And, importantly, he’s changed his outfit: His tie is now blue, rather than the traditional white.

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