MINNEAPOLIS — As high grocery prices continue to vex shoppers, General Mills is hoping to steer them toward its portfolio of products with its first brand loyalty program.
The Good Rewards program includes special offers and points that users can redeem for gift cards, merchandise and more.
"This gives us an opportunity to more clearly call out the General Mills group of brands and reward consumers for those purchases," said Doug Martin, chief brand and disruptive growth officer for the Golden Valley-based food maker. "It's also a really great way to know more about the consumer and make some suggestions."
