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The Guardian - US
The Guardian - US
Technology
Kari Paul

General Mills latest to halt Twitter ads as Musk takeover sparks brand exodus

Twitter Inc. General Mills United States Elon Musk Audi General Motors Co Meta
Brands of cereals owned by General Mills are seen in a store
The company confirmed Thursday it will ‘continue to monitor this new direction and evaluate’ spending Photograph: Andrew Kelly/Reuters

General Mills is the latest to join a growing group of companies halting advertising on Twitter after the social media platform was acquired by billionaire Elon Musk for $44bn.

The company, known for its Cheerios and Lucky Charms cereals, confirmed on Thursday it would pause advertising on the platform. “We will continue to monitor this new direction and evaluate our marketing spend,” said spokesperson Kelsey Roemhildt.

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