Gender was an important factor in the 2022 election: it shaped the ways the major parties packaged their policies and their leaders. Three years later, as Australians grapple with an uncertain world and a cost-of-living crisis, how might gender shape the 2025 election result?
Ideas about gender have always shaped Australian politics, although male and female political alignments have shifted over time. For example, when Sir Robert Menzies established the Liberal Party in 1944, he crafted messages to appeal to women, in contrast with the Labor Party’s blue-collar masculinity.
By the 1970s and 1980s, as more women entered the workforce and pursued further education, they became more progressive in their voting habits. This trend is evident beyond Australia (for example in the US, and in Europe and Canada).
