STAMFORD, Conn.—Demand for advanced data platforms is likely to grow significantly over the next three years as more organizations adopt intelligent applications driven by GenAI and other forms of artificial intelligence, according to a new research report from the technology research and advisory firm Information Services Group (ISG).
In a development that will be important for streaming media providers and media companies seeking to provide personalized experiences, the ISG Data Platforms Buyers Guide, indicates that by the end of 2027, the development of intelligent applications providing personalized experiences through the use of GenAI will increase demand for hybrid data platforms capable of supporting both operational and analytical processing.
