Gen Z workers are more than twice as likely as Baby Boomers to say workplace perks are important to them when it comes to looking for and staying in a job, new research has found. The poll by household savings tool Nous.co found 71% of workers aged 18-24 say non-salary benefits are very or quite important, compared to 36% of 55-64 year-olds.
Some 9% of Baby Boomers said that workplace benefits are not important at all, compared to 2% of Gen Zs.
Greg Marsh, founder and CEO of Nous.co said: “Gen Z are the future of the workforce, and employees need to adapt to attract young talent. This generation is perfectly willing to move around to get what they want.
“Our research confirms what we’ve long suspected: employee benefits are now an essential part of recruiting and retaining younger employees.”
Marsh added: “Gen Z are struggling during the cost of living crisis, and generational divides are getting deeper.
“Offering strong workplace benefits that help with young people’s finances can make a real difference to their lives – and how they feel about their employer. It makes sense for businesses too. Offering perks outside salary is a cost-effective way to attract and retain the next generation of leaders.”
