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Fortune
Fortune
Preston Fore

Gen Z women are being sold a risky dream: the realities behind 'investing' in designer bags like the Hermès Birkin

Hermes Birkin Bags displayed (Credit: rune hellestad/Corbis via Getty Images)
  • As Gen Z turns to social media for financial advice, luxury handbags are being touted as the next big asset class. “When a man tells you to invest in the stock market but you know Hermès Birkin bags give you a better return on investment,” one influencer says. But experts aren’t so sure. 

If you’ve ever ventured onto the financial side of TikTok (also known as FinTok), you may have left with some convincing advice on what to do with your money.

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