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Fortune
Fortune
Preston Fore

Gen Z want 'secure' jobs in healthcare—but this CEO left the industry after realizing he could make millions getting Americans to eat more fruit instead

Photo of Lior Lewensztain (Credit: Courtesy of That's It Nutrition)
  • Gen X founder and CEO of That’s It Nutrition walked away from a stable career path in medicine to instead get his MBA and build an over $100-million-a-year fruit snack empire. Now, even with three degrees to his name, Lior Lewensztain tells Fortune that he doesn’t even look at degrees when hiring. His message to Gen Z: Effort and adaptability matter more for success than what you study in school.

For many young workers, today’s job market makes a straight career path feel like a luxury. Luckily, health care related fields have little to worry about, with AI experts saying robotic nurses are not in the picture anytime soon, and unemployment rates among college graduates reaching just 3% for biology majors and 1.5% for nursing, according to data from the Federal Reserve Bank of New York. It’s no surprise then that Gen Z are flocking to these “more secure” health care jobs.

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