If the widely publicized Trump accounts come to fruition, the next generation of teenagers may have vastly different ideas on where to spend their money. But that’s an issue for 2036 or beyond. In 2026, it’s important for investors to pay attention to the brands that are capturing their eyeballs and their dollars.
An October 2025 survey from Piper Sandler shed some light on those questions. The firm surveyed over 10,000 themes, including which social media platforms Gen Z engages with, which influencers draw the most attention, and which brands they spend their dollars on.
-copy-dd1f2bf0.jpeg?w=600)
