Generational labels have long served as a shorthand for understanding workforce trends, but they often miss the mark in accurately representing the complexities of these cohorts. Gen Z, the cohort that entered the workforce during a pandemic, continues to be defined by sweeping generalizations that don't fully capture the range of their experiences. As we still attempt to define Gen Z’s role in the workplace, discussions about a new cohort—"Generation Beta"—are already gaining traction. But is it too soon to apply another label?
Some believe the generational divide could start as early as the mid-2020s. Among them is Mark McCrindle, the Australian demographer who coined the term “Generation Alpha” to define the cohort following Gen Z—and who also introduced “Generation Beta” as its successor.
