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Fortune
Fortune
Sasha Rogelberg

Gen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit

A woman holds a colorful pink and green Birkin bag in front of her legs. (Credit: Jeremy Moeller—Getty Images)

The Birkin bag resale craze may have hit its peak, serving up a dose of reality for Gen Z aspirational luxury buffs coveting the Hermès accessory as their next big investment piece.

The luxury handbag flung across the elbow of celebrities like Cardi B and Heidi Klum has appeared to have lost some of its appeal on the secondhand market, new data shows, though it continues to sell for higher than its eye-popping five-figure retail value. Birkin bags are a particularly hot commodity on the resale market because of how difficult it is to get the product new, requiring a customer to be a loyal Hermès shopper or build a relationship with a sales associate.

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