Gen Z loves #RichTok — and they love being rich. Mash them together and you get a generation that overwhelmingly turns to social media for investing advice as they seek the most elusive thing of all for the young: financial independence.
Social media ranked the top reason 55% of Gen Z and 44% of millennial investors say they got into investing, according to a survey of 300,000 investors over five years by the Oliver Wyman Forum.
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