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Fortune
Fortune
Alice Hearing

Gen Z’s emotional 7-second TikTok saves her dying family business

Screenshots of TikToks showing family restaurant by Jennifer Le (Credit: TikTok: @jennif3rle)

TikTok is more than just an entertainment platform—as proven by 21-year-old Jennifer Le, who single-handedly transformed her father’s Vietnamese restaurant into a bustling business. 

Le was devastated to see her parents struggle after the pandemic drastically reduced day-to-day customer numbers, so she reached out to people online in the hope that it would reach at least a few people in the local area. 

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