
Gen Z is redefining the luxury playbook. Logos are so last season, digital culture is on the rise, sustainability is a given, and affordable prestige is as strong as heritage, found Reuters in a survey. That’s where two ETFs doubling down on the luxury theme — KraneShares Global Luxury Index ETF (NYSE:KLXY) and Themes European Luxury ETF (NASDAQ:FINE)— present a colorful test case: which model is most apt to harvest the next generation of consumer dollars?