Thanks to an epic collapse in demand for Bud Light, Molson Coors cleaned up this summer when it came to expanding tap handles in bars and shelf space in stores.
But if the world’s fourth biggest brewer wants to grow both sales and earnings for a third consecutive year in 2024, it needs to respond quickly to a shift in taste among young drinkers—and look beyond its conventional portfolio led by Coors Light and Miller Lite.
