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What Hi-Fi?
What Hi-Fi?
Technology
Ioan Hazell

Gen Z is having more of an impact on physical sales than you might think

People browsing vinyl records and wearing headphones at Rough Trade store.

The resurgence of physical media is starting to sound like old news. We’ve been reporting on the artists and trends behind rising vinyl sales for almost a decade, while 2024 was, according to Music Week, the first year in more than two decades to see overall physical sales register year-on-year growth.

In the same year, a survey by Key Production showed that a greater proportion of Gen Z was listening to music in physical formats than any other age group.

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