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The Guardian - UK
The Guardian - UK
Environment
Dan Milmo Global technology editor

Gen Z flocks to BirdTok as birding takes flight: ‘It’s a craving for something real’

A close-up photo of a blue tit perched on a person’s hand, with a person in outdoor clothing blurred in the background.
Jack Baddams is one of several social media birding stars. Photograph: Jack Baddams/TikTok

Sorry Elon, but they’re not your kind of tweets. Social media users are flocking to TikTok to join a burgeoning trend for birding videos as the hobby attracts a younger demographic.

With the internet ever more cluttered with polarising, shouty and AI content, evidence is emerging of Britons preferring a gentler, more melodic window on the world in the shape of footage of the nation’s feathered friends.

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