This holiday season, a new obsession is sweeping through American homes: the “Ralph Lauren Christmas.” But it’s not just luxury shoppers and Manhattan brownstones getting swept up in visions of tartan, velvet, and brass candlesticks. Instead, millions of budget-minded Americans are piecing together their own versions of ‘90s holiday opulence, raiding their local dollar stores and thrift shops to capture just a hint of Ralph Lauren’s famed festive glamour.
On TikTok and Instagram, the phrase “Ralph Lauren Christmas” has surged by over 600% compared with last year, while Etsy searches for related decor are up more than 180%, and Google Trends shows the phrase soaring to unprecedented heights. “This search trajectory suggests the trend has moved beyond niche interest into mainstream holiday planning behavior,” said Chase Varga, director of marketing at ListenFirst, a marketing analysis firm founded in 2012.
