Gen Z Ditches 'Overpriced' Hotspots: Airbnb Offers £500 to Explore the UK's Best-Kept Travel Secrets

UK travellers have a chance to win a £500 travel voucher to visit Northern UK under Airbnb's latest promotion (Credit: Reuters)

KEY POINTS

• Airbnb highlights ten underrated Northern towns as demand grows for quieter, culture-rich getaways
• Survey finds 38% of Gen Z Brits reject social media-driven travel in favour of local discoveries

As people start to travel again after the pandemic, Gen Z is at the head of a movement away from congested tourist traps and toward lesser known but authentic destinations.