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Evening Standard
Evening Standard
National
Henry Saker-Clark

Gen Z demand helps boost Burberry Christmas sales

Strong demand from Gen Z shoppers in China helped drive stronger than expected sales at Burberry over the key festive period.

Shares in the London-based fashion house lifted higher on Wednesday as a result.

Bosses told shareholders that it has built further momentum after store sales returned to growth for the first time in two years in the previous period.

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