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Nisreen Ameen, Senior Lecturer in Digital Marketing, Royal Holloway University of London

Gen Z beauty brands can use 'friendly' chatbots to boost body image as well as sales, research shows

Body Image
Some members of gen Z spend hundreds of pounds every year on makeup. Anastasiia Vyshnevska / Shutterstock

Some members of “generation Z” – people born after 1996, the oldest of whom are turning 26 in 2022 – spend hundreds of pounds per year on beauty products. In fact, gen Z members are often more willing to spend on beauty and skincare products than previous generations.

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