Gen Zers are six times as likely to be investing now as in 2015—driven by economic optimism and ‘social media investment fads’ says JPMorgan

A young man sitting at a desk (Credit: LanaStock/Getty Images)

• JPMorgan research shows Gen Zers—particularly men—have driven a surge in retail investing since the pandemic, with participation among 25-year-olds jumping from 6% in 2015 to 37% in 2024. While gaps by gender and income persist, the bank said financial education will be crucial as more first-time investors face the realities of taxes, volatility, and losses.

Over the past decade retail investors have become a force to be reckoned with, proving they have the strength in numbers to outplay Wall Street professionals if the mood takes them.