Younger, Gen Z adults are losing interest in watching football games – and would rather tune in to overseas sporting events, such as cricket or basketball, a report has found.
Less than two-thirds (64%) of sports fans, who are aged 18-26, say football is their favourite sport to watch – compared to three-quarters of Gen X adults, and 78% of millennials, who still enjoy following football matches.
And Gen Z also appear to be losing interest in watching a full sporting event – with 21% instead just tuning in to the highlights to stay up-to-date with what is happening in the fixtures.
