It may seem crazy to be talking seriously about children’s brand expectations, but as Gen Z edge towards thirty and the first wave of Gen Alpha hit fifteen, their entry into adulthood is rolling in fast and with that, an evolving P.O.V.
Every generation arrives with its own cultural wiring, but Gen Alpha is the first to grow up in a world where interactivity isn’t a novelty, it’s the default. They learned to swipe before they could talk, navigated YouTube long before they could read, and moved through digital worlds with an ease that makes 'digital native' feel outdated.
