While one couple will be crowned the champions of this years Love Island tonight, Ekin-Su Cülcüloglu and Gemma Owen could walk away as the real winners.
The women are set to "make millions" once they leave the ITV2 villa of love. They are expected to reap huge rewards from fashion endorsements, as well as club appearances.
The glamorous pair have been earmarked as the biggest potential earners from the 2022 series, with brands queuing up to sign them, reported The Mirror. Gemma already owns her own brand, OG Beachwear, which she has often promoted on the show.