Gemma Collins has channelled her inner Kris Jenner as she became her nephew's 'momager', securing him a modelling deal with New Look.
The former TOWIE star, 41, became an ambassador for the high street brand earlier this year, working closely with the firm's creative team to bring her own designs to shoppers.
She's now made it a family affair and teamed up with her nephew Hayden, 13, for a festive photoshoot.
Taking to Instagram, Gemma shared some snaps from the shoot as the two donned matching red Christmas jumpers. In one picture, the GC stood behind Hayden and hugged him while they smiled for the camera.
The teen looked adorable wearing a Santa hat, while Gemma added some glitzy tinsel to her hair.
The reality star captioned her post: "My Beautiful shining star HAYDEN.
"Being his Momager he did his first shoot with me for @newlook beautiful looks for this Christmas @newlook jumpers available @newlook and don’t forget to shop my party collection it’s unreal."
Gemma's fans and famous friends flocked to the comments to gush over the family snaps.
Drag Queen Baga Chipz wrote: "Awwww Gem," adding three red heart emojis and Real Housewives producer Tessa Hartmann said: "Gorgeous."
One fan wrote: "Hes just gorge well done hayden x," while another was ready to rush to the shops: "How lovely, I need to buy one for my son xx."
"What a lovely little Christmas cracker young Hayden is . Lovely pics," penned a third. Someone else added: "Yes Hayden, gorgeous photos."
Gemma landed her own £1million deal to be the face of New Look earlier this year and authorised her dad Alan, director of Gemma Collins Clothing Ltd, to dissolve the firm when the news was announced.
Gemma also shut down her website of the same name.
Back in October, a fashion industry source told The Mirror: "It had been Gemma’s dream to have her own clothes range since she was a kid and it was popular with customers.
"But now she’s an ambassador for New Look it didn’t make sense for her to continue with her own range as she’ll be designing clothes with the firm’s creative team."
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