Gemma Atkinson has spoken about feeling emotional as a parent as she helps other families this Christmas. Mother-of-one Gemma completed a trolley dash around B&M in Belle Vue with her Hits Radio drivetime show co-host Mike Toolan as they launched the annual Cash for Kids' Mission Christmas.
The charity Cash for Kids works with Hits Radio to raise funds for disadvantaged children in Greater Manchester, and its Mission Christmas, in partnership with B&M, helps Santa to reach children living in poverty. People are invited to take a new and unwrapped gift to a drop-off point, donate cash or gifts online or sign up to do some fundraising, and organisations helping children and families can apply for gifts.
Gemma and Mike piled up their trolleys with toys at B&M, and everything will go to local kids who wouldn’t otherwise be waking up to a Christmas present. This year, with the cost-of-living crisis pushing families into financial difficulties, the charity is expecting record levels of requests for help this year.
