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Luke James

Gearbox CEO Randy Pitchford's $80 "real fan" price tag overlooks one long-term cost

Randy Pitchford Gearbox Nvidia Laptop Mag Sega
A stylized sci-fi scene from a Borderlands game showing a central female character wielding dark purple energy with mechanical wings forming behind her. She stands confidently between two armored enemies aiming weapons at her, with another figure in the background holding a sword. .

Randy Pitchford doesn’t mince his words. When asked on social media about the rumored $80 price tag for Borderlands 4, the founder of software firm Gearbox replied, “If you’re a real fan, you’ll find a way to make it happen.”

He even compared it to buying an $80 Sega Genesis cartridge in 1991 while working minimum wage.

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