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Axios
Axios
Business

GE buys out entire NYT print paper in historic first

GE NYT GE Healthcare GE Aerospace GE Vernova

The New York Times on Tuesday unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser — General Electric.

Why it matters: It’s the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively — in addition to most of its premier digital advertising real estate.

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