Plenty of motorcycle manufacturers have ambitions of attaining lifestyle brand status. That’s no different with GASGAS. However, while many companies lean on urban mobility to attract hip city dwellers, GASGAS primarily produces off-road machines.
That dichotomy dictates the brand’s 2023 Casual and Functional clothing lines as well as the video produced to promote the collections. Featuring two enduro riders and five posers actors, the promotional video bandies between two disparate locations.