Todd Boehly is making quite a name for himself at Chelsea already. To fans of rival clubs, the new American co-owner has been reckless with money, blase with staff decisions and now outlandish and uncultured with his proposed Premier League plans.
To Chelsea fans, although some factions remain unconvinced and it's too early to truly judge, hearing from the club's owner and having a public face for this initial overhaul of the team and staff has been reassuring and exciting. It has been a massive change for a generation of people that grew up with Roman Abramovich's Chelsea and nothing else.
Now, with ideas of untapped potential at the club, Boehly has raised the idea of an extremely American addition to English football, and it's had a mixed reception.