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Benzinga
Benzinga
Business
Shivani Kumaresan

Gap Launches Simone Biles Athleta Girl Collection

Athleta (Organization) GPS (Organization) Gap Inc Olympics (Event) World Championships
  • Athleta, a Gap Inc (NYSE:GPS) brand, has launched its first signature collection of Simon Biles activewear for Athleta Girl.
  • Biles is the most decorated gymnast in World Championships history with 25 medals overall and is a seven-time Olympic medalist.
  • The limited-edition line is designed for girls between the ages of 6 and 12. The collection has a mix of matte and shine fabrics and chalk patterns inspired by the gym.
  • Athleta Girl was launched in 2016, and the brand started its partnership with Simon Biles in 2021.
  • Biles' first co-created product, a limited-edition "In Your Element Hoodie," debuted last fall.
  • Price Action: GPS shares are trading higher by 3.54% at $14.79 on the last check Tuesday.
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